Junior Brand Manager 36 views

To lead the implementation of the brand strategy and to propose and execute accordingly the best action plans, in line with the overall Bel ME strategy.
To deliver the brand targets for the current and future years in volume, turnover, product margins and market shares in line with the region’s ambition and strategic plan, whilst respecting the agreed A&P budget.



Develop and deliver brand strategies in conjunction with the Marketing Manager
Build and size the yearly marketing plan and oversee the execution
Constantly monitor brand results vs objectives, drive post-implementation analysis of marketing initiatives, and propose improvements on all dimensions of mix
In partnership with Trade Marketing, ensure the sales strategy is in line with the brand strategy
Control, identify and recommend P&L improvements
Manage the brand A&P budget aligned with defined priorities
Category and consumer understanding

Monitor monthly brand performance using retail audit
Monitor and analyze category, consumer, and brand health data and derive recommendations and action plan
Define and drive needed consumer studies together with S&I team
Communication & campaigns execution

Manage & challenge our communication and media partners agencies
Lead creative development and production of the communication content for defined touchpoints
Lead the media strategy and implementation, and monitor Media ROI
Ensure operational excellence internally (Trade Marketing, Sales) and externally (communication and media partners)
Portfolio & innovations

Recommend brand innovation pipeline and lead innovations from project to launch in-stores
Recommend the renovation projects and drive the projects in collaboration with factories

Professional Experience:

University degree in Business or Marketing Management (Bac + 3 minimum)
+ 3/4 years of experience in marketing, including a relevant Multinational FMCG
Fluency in English and Arabic both written and oral is mandatory. French is a plus
Trade Marketing or Sales experience is a plus
A team player with strong interpersonal skill
Able to work well with a wide range of people from different parts of the business i.e. a highly flexible personality in a fast-changing environment
Hands on person who’ll get the job done
Analytical skills and ability to synthesize a large number of information
Communication skills and assertiveness
Ability to work in a fast-changing environment
Trade / Retail oriented
Able to analyze data and reports quickly and effectively
Ability to drive a business agenda
Exposure to multi-cultural environment

Personality Attribute and Character Aspects Needed:

Project Management
Individual drive and initiative, autonomy
Fluent English, Arabic and French are an addition
In depth knowledge of Excel + Word, PowerPoint

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Company Information
  • Total Jobs 1 Jobs
  • Category Others
  • Slogan We champion healthier and responsible food for all #ForAllForGood
  • Location United Arab Emirates
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