The customer shopping experience that once began and ended in a retail store is now an Omni journey across many channels, including online, mobile, in-store, marketplaces, social media and many more.
Horkans Core Values are Customer Excellence, Relationship, Integrity and Expertise. We are looking for a Leader who shares our values and is passionate about Customer Experience Cx. We want a Leader who can help Horkans deliver on its Vision and Values through developing and leading our team in omnichannel marketing and customer experience. Over the past 4 years, Horkans have invested in developing their Omni Marketing Channel capability and experience. We have created a single commerce platform that joins front-end and back-end systems and also provides a central hub for customer data, order management, communication, stock and inventory data. We have a small but passionate team that we want to lead and develop to be the best Customer Experience & Omni Channel Marketing Team in our market..
We want a dynamic, enthusiastic and inventive Marketing Manager to bridge the experience of shopping in-store with a personalised shopping experience online. This is someone who will continue the expansion of our digital business, develop our team and help us grow new marketplaces both in Ireland and the UK.
Team – Overall responsibility for and day to day management of the Omni Marketing Team.
Team – Lead, coach and develop our Marketing team and a cross-functional Customer Cx Team from across the business and coordinate its activity.
Brand Strategy – Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments in line with strategic OKRs objectives.
CX customer experience – Ensure that the company follows a buyer-centric approach and delivers a smooth, unfragmented and consistent customer experience across all touchpoints and at all stages of the buyer journey.
Champion Horkan’s brand community and grow loyal customers into advocates through our customer success program.
Manage the B2C online channels & marketing function with P&L budget.
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Develop and grow revenue & margin across Multi-Brand and Multichannel websites, Marketplace, Social Channel selling.
Data Analysis – provide analysis of sales and activity made through online channels, shaping future strategy according to data gathered on previous sales.
Content Management and Storytelling – manage across channels and marketing activity.
Introduce best practice in Digital Channel Marketing activity to achieve substantial scaling up of our business. Evaluate our current web sites, added function and digital tools to bring about required improvement.
Working directly with the CEO, COO and key stakeholders in the business, develop and manage our Omni Marketing and eCommerce strategy.
Knowledge and Skills
Team Management, Coaching, Leadership and Goal setting – min 5 years.
Knowledge and understanding of Customer Experience CX – min 5 years.
Knowledge and understanding of the full digital marketing mix – min 5 years
Knowledge and understanding of eCommerce – min 2 years
Ability to conceptualize and develop multichannel campaigns
Service Design Thinking skills
Data analysis – gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Experience with ERP, Shopify/Bigcommerce, Data Analytic, automated marketing, an advantage.
What we offer:
• Competitive salary
• Flexible working hours and hybrid remote working
• Reward package
What We Value:
· Strong independent work ethic
· Wellness and Balance
· Corporate Social Responsibility
- Address Athlone, County Roscommon, Ireland